Owned by Sarah Petty, a needleworker and crafter since childhood, Elizabeth Brooke was born from a funny dare between friends to enter the State Fair needlepoint competition. This quickly grew into the creation of Elizabeth Brooke, LLC in 2024. An elder millennial with 20 years of experience in public education, Sarah found her niche in beginner needlepoint education on social media. Elizabeth Brooke expanded in 2025 to include custom canvases and accessories, a design group collective, and a curated collection of canvases from well known and up and coming needlepoint designers. Elizabeth Brooke has a firm no needlepoint rules/do what you love policy.